With an established moodboard, the guesswork is done for you. When you create visuals, you’re starting at square one and are overwhelmed with different directions you could explore.
Without an overarching theme, style and tone your brand can feel haphazard and all over the place. That all starts by l aying a strong foundation. My job, as a brand designer, is to take all those fabulous ideas you’ve got swirling around about this dream of yours and translate it into one cohesive, beautiful brand. That means you may end up with a board of vastly different inspirations and styles, leaving you even more confused than when you first jump on Pinterest. Plus, we all know that Pinterest sends us down deeeeep rabbit trails. Some may be low resolution, some may be copyrighted… the point is, you don’t own those images and there’s a limit on what you can do with them. Each pin you save is from a different contributor and has different usage rights. Yes, Pinterest boards can be a helpful tool for realizing your passion and what that visually looks like, but you can’t use your created Pinterest boards in any marketing efforts or promotions. I get asked this quite a lot, since Pinterest Boards are a quick way to pin visual inspiration. Think of it as an inspiring post-it note that will remind you of your vision every time you see it!! “Is it just a Pinterest Board?” When done correctly, it becomes an essential tool for keeping your marketing efforts consistent and recognizable to your audience. It provides the tone, style and overall feel you want to convey through your messaging and visuals. “What’s a moodboard anyways?” To put it simply, a moodboard is the visual roadmap for your brand. Next, I work my magic and translate this dream of yours into a one-of-a-kind piece of art that will visually translate what you’re dreaming of. We start with getting to know your vision inside and out.įirst, you tell me all about what you want to build, what you want it to look & feel like and what you want it to say. They are reassured that I understand what they want to translate and trust that I truly have the correct vision and intention in mind when diving into the rest of the branding process. It's where I get to present to you dreamers and visionaries, a physical, visual representation of all the amazing ideas bouncing around in your brain! For most of my clients, this is the part where things really start to click. Moodboards are my favorite part of the branding process.
Not only does it help me figure out and streamline what’s truly swirling around in your head, it supplies a visual aid for us to refer to while building your brand to match. It's an integral part of the process and sets the style, feel and mood for the entire project moving forward. I create a custom moodboard for each and every one of my branding clients. Or maybe you’re so deep in the design world that you’ve forgotten what the true purpose of this step of the process… Either way, I want to help shed some light on why moodboards are needed, what they do for your brand, and how they can help your business. If you’re not a designer or are new to the design world, you may have never heard of a moodboard.